From personalised beer to racing driver experiences – a full range of gender stereotypical presents are available branded as perfect for Father’s Day. So, it might be tempting to see the growth of Father’s Day in the UK (June 21st this year) as little more than another marketing opportunity; one that doesn’t say much about everyday fathering and certainly doesn’t give the impression that we have radically changed our ideas about fathers.
“men who are doing things differently have a higher profile”
Looking back over the last 40 years of research on fatherhood, there is evidence that things are different now. We can point out generational shifts in how men ‘do’ fatherhood; dads have substantially increased the amount of time they spend with their children and almost all now attend births and take time off work when a baby is born. It is also the case that men who are doing things differently have a higher profile, witness for example of blogs of stay-at-home dads and single fathers. And these changes are reflected (to some extent) in policy as well. In April 2015, shared parental leave was introduced in the UK, signalling the possibility of greater father involvement in the immediate post-birth period. It also ensured that fathers have the right to time off work to attend antenatal appointments.