It’s great when academic research is covered by the media but too often this coverage fails to link back to or properly cite the research itself. It’s time academics insisted on this and Andy Tattersall outlines the benefits of doing so. As well as pointing more people to your work, the use of identifiers allows you to track this attention and scrutinise where and how your research has been used. At a time when academic work is vulnerable to misreporting, such a simple step can help ensure the public are able to view original research for themselves.
Academics are increasingly being sold the benefits of working with the media as an effective way of gaining impact and presenting their work to a wider audience. Yet all too often media coverage of research has no direct link to the research it is referring to. The general public are used to seeing news stories that say ‘researchers have found’ or ‘researchers from the university of’ yet these reports are often lacking when it comes to linking to or citing the actual research. Academics dealing with the media should make a point of insisting on linking to their original research outputs where applicable as there are several benefits. Given that Oxford Dictionaries just named ‘post-truth’ as their word of 2016, we need to do everything we can to ensure fact retains its importance in the reporting of research.