After 20 years of working in UK business schools, Martin Parker, professor of organisation studies at Bristol University, calls for them to be shut down in a new book. His views have caused some lively debate and here, he makes his case. Ken Starkey, professor of management at Nottingham University, disagrees. He offers an alternative.
One of the features of today’s universities is just how much money they now spend on marketing. Websites are slick and use contemporary typefaces, billboards show laughing diverse customers, and strap lines promise success. “Achieve your dreams!” “Find the real you!” “The knowledge to succeed!” Apart from the word “university”, it’s hard to tell whether they are selling mobile phones, a yoga retreat, or a degree. Continue reading