Communicating with the world: top tips for media engagement

interviewEngaging with the media can be tough, as noted by many of the academics who attended the PolicyBristol workshop. Some of the potential barriers they identified included:

–   Requirement for research findings to be ‘timely’
–   Mismatch of pace
–   The feeling of needing to be an expert
–    Distraction from ‘day job’
–    Fear of misrepresentation

But behind these potential challenges, there’s a whole host of benefits. Getting your research into the public domain is often essential for realising its impact, and can also be an important source of participants/collaborators for your research itself. One could also argue that, from a moral or ethical perspective, change should involve public opinion. As Sue Littlemore, former BBC Education Correspondent, pointed out: it’s not about engaging with the media for its own sake – it’s about ‘communicating with the world’.

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